Privacy Policy

● Creating a business partner account and starting cooperation:

We process data for the purpose of verifying the company, creating a partner account, taking action prior to entering into a contract, and preparing the cooperation:

• based on Art. 6(1)(b) GDPR — if the data subject is a party to the contract or takes action prior to entering into it,

• based on Art. 6(1)(f) GDPR — if the person acts on behalf of a company; our legitimate interest is to establish and manage a business relationship with the represented entity.

● Order processing and cooperation:

We process data in order to accept and complete orders, for sales and technical contact, preparation of quotations, organisation of deliveries, invoicing, payment processing, and ongoing cooperation. The basis is Art. 6(1)(b), (c) or (f) GDPR - depending on whether the person is a party to the contract, represents the partner, or the processing results from a legal obligation.

● Invoices, accounting and legal obligations:

We process data for the purpose of issuing and storing sales documents, maintaining accounts, fulfilling tax and accounting obligations, and using the National e-Invoicing System. The basis is Art. 6(1)(c) GDPR.

● General Terms and Conditions of Sale:

We process data in order to provide the General Terms and Conditions of Sale, record and confirm the declarations made, identify the person acting on behalf of the partner, and verify the version of the document in force at the time of acceptance. The basis is Art. 6(1)(b) and (f) GDPR. Our legitimate interest is the correct structuring of cooperation, ensuring legal certainty of transactions, as well as the establishment, exercise and defence of claims.

● Deliveries and operational contact:

We process the data of persons designated for contact upon delivery in order to organise the dispatch, hand over the shipment, contact the recipient, and resolve any delivery issues. The basis is Art. 6(1)(b) or (f) GDPR. Our legitimate interest is the efficient and correct execution of the order.

● Complaints, claims and transactional security:

We process data for the purpose of handling complaints, settling disputes, preventing fraud, and establishing, exercising and defending claims. The basis is Art. 6(1)(c) or (f) GDPR.

● Marketing research, surveys and analysis:

The answers provided in the partner form regarding how you learned about Bergmen and the factors influencing the choice of our offer are used by us for:

• measuring the effectiveness of marketing and sales channels,

• understanding customer needs and motivations,

• improving products, the offer, customer service and communication,

• creating aggregate analyses and statistics.

The basis for processing is Art. 6(1)(f) GDPR. Our legitimate interest is to develop our business, evaluate the effectiveness of our activities, and adapt our range of products to market needs. Providing a substantive response is a condition for concluding the contract.

If we organise other surveys or research, information on their purpose, voluntary nature, and any additional rules is provided with the specific survey.

● Direct marketing, segmentation and profiling

We may analyse information about your needs, interest in the offer, history of cooperation, transactions, and survey responses, and on this basis assign individuals or companies to specific target groups. This serves to better adapt Bergmen's range of products, content, service, and marketing activities, as well as to conduct statistical measurements.

Such activities may constitute profiling within the meaning of the GDPR. Their legal basis is Art. 6(1)(f) GDPR, and our legitimate interest is the marketing of our own products and services, understanding customer needs, and assessing the effectiveness of sales and marketing activities. Every individual has the right to object at any time to the processing of their data for direct marketing purposes.

The profiling described above does not lead to decision-making based solely on automated processing which would produce legal effects or similarly significantly affect a specific individual.

● Newsletter and commercial information

If voluntary consent has been given, we process the provided email address for the purpose of sending the newsletter as well as commercial and marketing information regarding Bergmen's products, services, and activities. The legal basis for processing data is Art. 6(1)(a) GDPR, and the sending of electronic communications is based on the prior consent required by the Electronic Communications Law.

Consent can be withdrawn at any time by using the opt-out link in the message or by contacting us. Withdrawal of consent does not affect the lawfulness of activities carried out before its withdrawal and has no effect on the possibility of using the offer or cooperating with Bergmen.

If the communication concerns the products or services of other entities, it will be conducted only after obtaining separate consent, provided that such consent is required by applicable law.

● Contact and correspondence

We process data in order to respond, maintain correspondence, handle inquiries, and retain contact history. The basis is Art. 6(1)(b) or (f) GDPR.

● Website, statistics and security

Technical data may be processed to ensure website functionality and security, prevent abuse, compile basic statistics and — after obtaining the required consent — analyse traffic and conduct marketing activities. Details regarding cookies and the option to change consents are available in the privacy settings on the website.